A Vision for the Valley: The Untold Story of the Meewasin Logo
How does a logo survive unchanged for nearly five decades?
After noticing the Meewasin logo throughout Saskatoon, filmmaker Devon Rumpel set out to answer that question. A Vision for the Valley explores the rare longevity of a modernist logo and the ideas that brought it to life. The film traces the origins of the Meewasin Valley Authority before turning its focus to Vic Sotropa, the logo’s designer, whose largely under-the-radar career has had an outsized impact in Saskatchewan. What begins as an inquiry into graphic design expands into a broader reflection on legacy, place, and the enduring power of human vision.
2026 · Documentary, History · Canada
GENRES
PLOT
After noticing the Meewasin logo throughout Saskatoon, filmmaker Devon Rumpel set out to answer that question. A Vision for the Valley explores the rare longevity of a modernist logo and the ideas that brought it to life. The film traces the origins of the Meewasin Valley Authority before turning its focus to Vic Sotropa, the logo’s designer, whose largely under-the-radar career has had an outsized impact in Saskatchewan. What begins as an inquiry into graphic design expands into a broader reflection on legacy, place, and the enduring power of human vision.
DIRECTORS
ACTORS
COUNTRIES
About this movie
A Vision for the Valley: The Untold Story of the Meewasin Logo (2026) is a movie on MEDIACAST.
Country: Canada. Genre: Documentary, History. Year: 2026.
Director: Devon Rumpel.
Starring: Vic Sotropa, Devon Rumpel.
Plot: After noticing the Meewasin logo throughout Saskatoon, filmmaker Devon Rumpel set out to answer that question. A Vision for the Valley explores the rare longevity of a modernist logo and the ideas that brought it to life. The film traces the origins of the Meewasin Valley Authority before turning its focus to Vic Sotropa, the logo’s designer, whose largely under-the-radar career has had an outsized impact in Saskatchewan. What begins as an inquiry into graphic design expands into a broader reflection on legacy, place, and the enduring power of human vision.
Available in the MEDIACAST catalog on the web and official apps after you sign in.
Frequently Asked Questions
What year was A Vision for the Valley: The Untold Story of the Meewasin Logo released?
A Vision for the Valley: The Untold Story of the Meewasin Logo was released in 2026.
Who starred in A Vision for the Valley: The Untold Story of the Meewasin Logo?
A Vision for the Valley: The Untold Story of the Meewasin Logo stars Vic Sotropa, Devon Rumpel.
Where can I watch A Vision for the Valley: The Untold Story of the Meewasin Logo?
Available in the MEDIACAST catalog on the web and official apps after you sign in.